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Research Handbook of Innovation and Creativity for Marketing Management eBook

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EBOOK FORMAT PDF Untuk pemesanan langsung Klik MAKE OFFER sesuai harga eBook Ebook di kirim via Email --------------------------------- Title: Research Handbook of Innovation and Creativity for Marketing Management Length: 250 pages Edition: 1 Language: English Publisher: Edward Elgar Pub Table of Contents Chapter 1 What Is Innovation? Chapter 2 Product Design Innovation: Trade-Off Decisions On Functionality, Aesthetics And Sustainability From The Consumer Perspective Chapter 3 Innovation Performance In Service Industries: Unlocking The Intricate Effects Of Strategic Orientations And The Business Model Chapter 4 Organizing For Creativity Chapter 5 Four Decades Of Engaging Customers In Product Innovation Chapter 6 Developing A Conceptual Model Of The Impacts Of Electronic Word-Of-Mouth On Innovation Adoption Chapter 7 Cultural Influences On Innovation Resistance: A Conceptual Framework Chapter 8 The Influence Of Personality On Creativity Chapter 9 Chan/Zen Of Creativity Management Chapter 10 Creativity In Advertisement: How Advertisements Strike People – A Critical Discussion Of The Role Of Original Ideas And Background Music

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