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    Principles of Marketing, Global Edition, 17th Edition eBook

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    EBOOK FORMAT PDF Untuk pemesanan langsung Klik MAKE OFFER sesuai harga eBook Ebook di kirim via Email --------------------------------- Title: Principles of Marketing, Global Edition, 17th Edition Author: Dr. Philip T. Kotler Length: 736 pages Edition: 17th edition Language: English Publisher: Pearson Education Limited Publication Date: 2017-07-13 Table of Contents Part 1: Defining Marketing and the Marketing Process Chapter Chapter 1 Marketing: Creating Customer Value And Engagement Chapter Chapter 2 Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships Part 2: Understanding the Marketplace and Consumer Value Chapter Chapter 3 Analyzing The Marketing Environment Chapter Chapter 4 Managing Marketing Information: To Gain Customer Insights Chapter Chapter 5 Consumer Markets And Buyer Behavior Chapter Chapter 6 Consumer Markets And Buyer Behavior PART 3: Designing a Customer Value–Driven Strategy and Mix Chapter Chapter 7 Customer Value–Driven Marketing Strategy: Creating Value For Target Customers Chapter Chapter 8 Products, Services, And Brands: Building Customer Value Chapter Chapter 9 Developing New Productsand Managing The Product Life Cycle Chapter Chapter 10 Understanding And Capturing Customer Value Chapter Chapter 11 Pricing Strategies::Additional Considerations Chapter Chapter 12 Marketing Channels:Delivering Customer Value Chapter Chapter 13 Retailing And Wholesaling Chapter Chapter 14 Engaging Consumers And Communicating Customer Value: Integrated Marketing Communication Strategy Chapter Chapter 15 Advertising And Public Relations Chapter Chapter 16 Personal Selling And Sales Promotion Chapter 17 Direct, Online, Social Media,And Mobile Marketing PART 4: Extending Marketing Chapter Chapter 18 Creating Competitive Advantage Chapter Chapter 19 The Global Marketplace Chapter Chapter 20 Sustainable Marketing: Social Responsibility And Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing

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