Nudge : Improving Decisions About Health, Wealth and Happiness

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[IMPORTED BOOKS][PRE-ORDER] Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read. Format: Paperback | 320 pages Dimensions: 128 x 196 x 22mm | 240g Publication date: 01 Mar 2009 Publisher: Penguin Books Ltd Publication City/Country: London, United Kingdom Language: English Edition statement: Repr. Ed. Illustrations note: Illustrations, maps ISBN10: 0141040017 ISBN13: 9780141040011 *Lama Pengiriman: 15-45 Hari **Harga Sudah Termasuk Biaya Pajak Barang Impor


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