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Marketing Strategy and Competitive Positioning, 6th Edition eBook

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1 year ago by ebookita

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EBOOK FORMAT PDF Untuk pemesanan bisa langsung CHAT atau MAKE OFFER Ebook di kirim via Email --------------------------------------------------------------------- Title: Marketing Strategy and Competitive Positioning, 6th Edition Author: Brigitte Nicoulaud, Graham J. Hooley, John Rudd, Nigel F. Piercy Length: 584 pages Edition: 6th Language: English Publisher: Pearson Education Limited Publication Date: 2017-02-07 Table of Contents Part 1 Marketing Strategy Chapter 1 Market-Led Strategic Management Chapter 2 Strategic Marketing Planning Part 2 Competitive Market Analysis Chapter 3 The Changing Market Environment Chapter 4 Customer Analysis Chapter 5 Competitor Analysis Chapter 6 Understanding The Organisational Resource Base Part 3 Identifying Current And Future Competitive Positions Chapter 7 Segmentation And Positioning Principles Chapter 8 Segmentation And Positioning Research Chapter 9 Selecting Market Targets Part 4 Competitive Positioning Strategies Chapter 10 Creating Sustainable Competitive Advantage Chapter 11 Competing Through The New Marketing Mix Chapter 12 Competing Through Innovation Chapter 13 Competing Through Superior Service And Customer Relationships Part 5 Implementing The Strategy Chapter 14 Strategic Customer Management And The Strategic Sales Organisation Chapter 15 Strategic Alliances And Networks Chapter 16 Strategy Implementation And Internal Marketing Chapter 17 Corporate Social Responsibility And Ethics Part 6 Conclusions Chapter 18 Twenty-First Century Marketing

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