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Marketing: Real People, Real Choices, 9th Edition eBook

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Ebook Premium : 1 ebook ➡ 10k 2 ebook ➡ 15k 3 ebook ➡ 20k Title: Marketing: Real People, Real Choices, 9th Edition Author: Elnora W. Stuart, Greg W. Marshall, Michael R. Solomon Length: 608 pages Edition: 9 Language: English Publisher: Pearson Publication Date: 2017-01-14 Table of Contents PART 1 Understand the Value Proposition CHAPTER 1 Welcome to the World of Marketing: Create and Deliver Value CHAPTER 2 Global, Ethical, and Sustainable Marketing CHAPTER 3 Strategic Market Planning CHAPTER 3 Supplement: Build a Marketing Plan PART 2 Determine the Value Propositions Different Customers Want CHAPTER 4 Market Research CHAPTER 5 Marketing Analytics: Welcome to the Era of Big Data! CHAPTER 6 Understand Consumer and Business Markets CHAPTER 7 Segmentation, Target Marketing, and Positioning PART 3 Develop the Value Proposition for the Customer CHAPTER 8 Product I: Innovation and New Product Development CHAPTER 9 Product II: Product Strategy, Branding, and Product Management CHAPTER 10 Price: What Is the Value Proposition Worth? CHAPTER 1O Supplement: Marketing Math PART 4 Deliver and Communicate the Value Proposition CHAPTER 11 Deliver the Goods: Determine the Distribution Strategy CHAPTER 12 Deliver the Customer Experience: Goods and Services via Bricks and Clicks CHAPTER 13 Promotion I: Advertising and Sales Promotion CHAPTER 14 Promotion II: Social Media Marketing, DirecVDatabase Marketing, Personal Selling, and Public Relations

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