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Marketing Communications: discovery, creation and conversations eBook

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EBOOK FORMAT ePUB Untuk pemesanan langsung Klik MAKE OFFER sesuai harga eBook Ebook di kirim via Email --------------------------------- Title: Marketing Communications: discovery, creation and conversations, 7th Edition Author: Chris Fill, Sarah Turnbull Length: 760 pages Edition: 7 Language: English Publisher: Pearson Publication Date: 2016-12-30 This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Table of Contents Part 1 Introduction to marketing communications Chapter 1 Introducing Marketing Communications Chapter 2 Communications: Forms And Conversations Chapter 3 Audience Insight: Information Processing And Behaviour Chapter 4 How Marketing Communications Might Work Part 2 Managing marketing communications Chapter 5 Marketing Communications: Strategy And Planning Chapter 6 Marketing Communications: Objectives And Positioning Chapter 7 The Communications Industry: Structure, Operations And Finance Chapter 8 Evaluation And Metrics Chapter 9 Branding And Marketing Communications Chapter 10 Integrated Marketing Communications Part 3 The marketing communications mix Chapter 11 Advertising: Role, Forms And Strategy Chapter 12 Public Relations: Principles And Practice Chapter 13 Sponsorship Chapter 14 Direct Marketing And Personal Selling Chapter 15 Sales Promotion, Field Marketing And Brand Experience Chapter 16 Brand Placement, Exhibitions, Packaging And Licensing Chapter 17 Messages And Creativity Chapter 18 Media – Principles And Practice Chapter 19 Social, Search And Other Interactive Media Chapter 20 Media Planning: Reaching Audiences

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