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Marketing: An Introduction, 13th Global Edition eBook

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EBOOK FORMAT PDF Untuk pemesanan langsung Klik MAKE OFFER sesuai harga eBook Ebook di kirim via Email --------------------------------- Title: Marketing: An Introduction, 13th Global Edition Author: Philip Kotler, Prof Marc Oliver Opresnik Gary Armstrong Length: 672 pages Edition: 13th Language: English Publisher: Pearson Education Limited Publication Date: 2016-06-08 Table of Contents Part 1 Defining Marketing and the Marketing Process Chapter 1 Marketing: Creating Customer Value and Engagement Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 Understanding the Marketpiace and Customer Value Chapter 3 Analyzing the Marketing Environment Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter 5 Understanding Consumer and Business Buyer Behavior Part 3 Designing A Customer Value-Driven Strategy and Mix Chapter 6 Customer Value-Driven marketing strategy: Creating Value for Target Customers Chapter 7 Products, Services, and Brands: Building Customer Value Chapter 8 Developing New Products and Managing the Product Life Cycle Chapter 9 Pricing: Understanding and Capturing Customer Value Chapter 10 Marketing Channels: Delivering Customer Value Chapter 11 Retailing and Wholesaling Chapter 12 Engaging consumers and communicating customer Value: Advertising and Public Relations Chapter 13 Personal selling and sales Promotion Chapter 14 Direct, Online, Social Media, and Mobile Marketing Part 4 Extending Marketing Chapter 15 The Global Marketplace Chapter 16 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 Company Cases Appendix 2 Marketing Plan Appendix 3 Marketing by the Numbers Appendix 4 Careers in Marketing

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