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Global Marketing Management, 7th Edition eBook

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EBOOK FORMAT PDF Untuk pemesanan langsung Klik MAKE OFFER sesuai harga eBook Ebook di kirim via Email --------------------------------- Title: Global Marketing Management, 7th Edition Author: Kristiaan Helsen, Masaaki (Mike) Kotabe Length: 700 pages Edition: 1 Language: English Publisher: Wiley Publication Date: 2016-12-01 Table of Contents Chapter 1 Globalization Imperative Chapter 2 Economic Environment Chapter 3 Financial Environment Chapter 4 Global Cultural Environment and Buying Behavior Chapter 5 Political and Legal Environment Chapter 6 Global Marketing Research Chapter 7 Global Segmentation and Positioning Chapter 8 Global Marketing Strategies Chapter 9 Global Market Entry Strategies Chapter 10 Global Product Policy Decisions I: Developing New Products for Global Markets Chapter 11 Global Product Policy Decisions II: Marketing Products and Services Chapter 12 Global Pricing Chapter 13 Global Communication Strategies Chapter 14 Sales Management Chapter 15 Global Logistics and Distribution Chapter 16 Export and Import Management Chapter 17 Planning, Organization, and Control of Global Marketing Operations Chapter 18 Marketing Strategies for Emerging Markets Chapter 19 Global Marketing and The Internet Chapter 20 Sustainable Marketing in the Global Marketplace

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