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Global Marketing: Contemporary Theory, Practice, and Cases, 2nd Edition

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EBOOK FORMAT PDF Untuk pemesanan bisa langsung CHAT atau MAKE OFFER Ebook di kirim via Email --------------------------------------------------------------------- Title: Global Marketing: Contemporary Theory, Practice, and Cases, 2nd Edition Author: Christiane Prange, Donata Vianelli, Eugene Jaffe, Ilan Alon Length: 726 pages Edition: 2 Language: English Publisher: Routledge Publication Date: 2016-10-29 Table of Contents Part I Global Marketing Environments Chapter 1 Understanding Global Markets And Marketing Chapter 2 Assessing The Global Marketing Environment—The Global Economy And Technology Chapter 3 Evaluating Cultural And Social Environments Chapter 4 Analyzing Political And Legal Environments Chapter 5 Integrating Global, Regional, And National Markets Part II Global Marketing Functions and Strategies Chapter 6 Conducting Global Marketing Research Chapter 7 Entering Global Markets Chapter 8 International Market Planning Chapter 9 Segmenting, Targeting, And Positioning For Global Markets Part III The Four Ps of Global Marketing Chapter 10 Developing Global Products And Brands Chapter 11 Setting Global Prices Chapter 12 Global Placement And Distribution Channels Chapter 13 Launching Global Communication And Advertising Part IV New Trends in Global Marketing Chapter 14 Using Social Media For Global Marketing Chapter 15 Designing And Controlling Global Marketing Systems Chapter 16 Defining Ethics And Corporate Social Responsibility In The International Marketplace

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