Share This Listing

Public Comments

Essentials of Marketing Management 2nd Edition eBook

icon

6 months ago by ebookita

icon

Rp 10,000

icon

1 Likes

icon

New

icon

Ebook Premium : 1 ebook ➡ 10k 2 ebook ➡ 15k 3 ebook ➡ 20k Essentials of Marketing Management, 2nd Edition eBook format PDF consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. Table of Contents Chapter 1 The Development Of A Strategic Approach To Marketing: Its Culture; Internal Macro- And External Micro-Environmental Issues Chapter 2 Markets And Customers: Consumer And Organizational Buyer Behaviour And Marketing Strategy Chapter 3 Markets And Customers: Market Boundaries; Target Marketing Chapter 4 Product And Innovation Strategies Chapter 5 Pricing Strategies Chapter 6 Channels Of Distribution And Logistics Chapter 7 Communications Strategy Chapter 8 Sales Management Chapter 9 Customer Care And Relationship Marketing Chapter 10 Direct Marketing Chapter 11 Digital Marketing Chapter 12 Sales Forecasting Chapter 13 Marketing Information Systems And Research Chapter 14 Analysing The Environment And Appraising Resources Chapter 15 Evaluating And Controlling Strategic Marketing Chapter 16 Strategic Marketing Planning Tools Chapter 17 Global Marketing Chapter 18 Services Marketing And Not-For-Profit Marketing

Getting This

icon

Mailing & Delivery

Meet The Seller

ebookita
ebookita
isEmailVerified
Feedback
  • 70
  • 0
  • 0
kaja_stuffGreat seller to deal with!
2 weeks ago
deedeetreasureGreat seller to deal with! Prompt delivery!
4 weeks ago
meycollection_Berguna bgt, jd ga prlu beli buku mahal2 hehe maka...read more
1 month ago
Read All

YOU MAY ALSO LIKE