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ebook Tactical SEO: The Theory and Practice of Search Marketing

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Ebook Premium : 1 ebook ➡ 10k 2 ebook ➡ 15k 3 ebook ➡ 20k Title: Tactical SEO: The Theory and Practice of Search Marketing Author: Lee Wilson Length: 200 pages Edition: 1 Language: English Publisher: Kogan Page Publication Date: 2016-08-28 Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future. Table of Contents Chapter 01 Re-Evaluating Seo Chapter 02 Understanding Google Chapter 03 The Restraints Of Process-Driven Seo And The Value Of Opportunity Chapter 04 Supporting Longevity With Search Ripples Chapter 05 Thinking About Seo In Terms Of Value Rather Than Roi Chapter 06 Creating A Value Checklist For Seo Chapter 07 Building Seo Expertise In-House Vs Outsourcing Chapter 08 Evaluating Success In Search Marketing Chapter 09 Planning For The Future

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