( Ebook ) Social Media Marketing: The Next Generation of Business Engagement
Judul : Social Media Marketing: The Next Generation of Business Engagement Tahun : 2010 Penerbit : Dave Evans Format file : PDF Jumlah halaman : 410 Bahasa: Inggris Review dari amazon klik disini --> https://www.amazon.com/Social-Media-Marketing-Generation-Engagement/dp/0470634030 Akun Carousell kami Khusus Komik klik disini --> https://id.carousell.com/komikita How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” This book: -Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web -Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption -Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. -Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
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