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EBOOK MARKETING

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1 month ago by ebookita

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Title: UnMarketing: Everything Has Changed and Nothing is Different, 2nd Edition Author: Alison Stratten, Scott Stratten Length: 304 pages Edition: 2 Language: English Publisher: Wiley Publication Date: 2016-10-10 Table of Contents Chapter 1: Everything Has Changed and Nothing Is Different Chapter 2: The Hierarchy of Buying Chapter 3: A Word on Experts Chapter 4: Trust Gap Chapter 5: ROD: Return on Donuts Chapter 6: Restaurant That Didn't Get It Chapter 7: Cold-Calling Chapter 8: Aiming Your Company at the Bottom of the Barrel Chapter 9: Pull and Stay Chapter 10: Reasons Why Companies Don't Use Social Media Chapter 11: Social Media (Social Currency as Well) Chapter 12: Twitter versus Facebook versus LinkedIn Chapter 13: Social Media Platforming Chapter 14: UnPodcasting Chapter 15: HARO Chapter 16: The Game Has Changed: Immediacy and Relevancy Chapter 17: Publicized Customer Service Chapter 18: Don't Bank on the Bold Chapter 19: Seven Deadly Social Media Sins Chapter 20: The Millennials Are Coming Chapter 21: How Twitter Changed Scott's Business Chapter 22: Tassimo Chapter 23: Domino’s—Word of Mouth Mouths Are Moving... Chapter 24: Naked Pizza Chapter 25: Don't Feed the Trolls Chapter 26: Social Media for Social Good Chapter 27: Your Website—Old School versus New School Chapter 28: Your Captcha Is Craptcha Chapter 29: Experience Gap Chapter 30: Raising and Keeping the Bar High—Cirque Chapter 31: Stirring Coffee Chapter 32: Using ``Stop Start Continue´´ Chapter 33: Zappos Chapter 34: Rockport Chapter 35: FreshBooks

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