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Direct and Digital Marketing in Practice 3rd Edition eBook

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Ebook Premium : 1 ebook ➡ 10k 2 ebook ➡ 15k 3 ebook ➡ 20k Direct and Digital Marketing in Practice, 3rd Edition Table of Contents Section One: The New Marketing Landscape Chapter 1. Direct And Digital Marketing Today Chapter 2. The Online Revolution Section Two: Gaining Customer Insight Chapter 3. Collecting Customer Information Chapter 4. Using Your Information Chapter 5. The Marketing Database Section Three: Customer Centric Planning Chapter 6. Developing The Strategic Plan Chapter 7. Integrated Marketing Communications Brand Management In The Digital Age Chapter 8. Managing The Customer Journey From Acquisition To Relationship Section Four: Integrated Marketing Communications Chapter 9. Campaign Planning Chapter 10. Planning Offline Media Chapter 11. Planning Digital Media Chapter 12. Developing Compelling Propositions Section Five: Implementation and analysis Chapter 13. Producing Effective Creative Work Chapter 14. The Power Of Testing Chapter 15. Closing The Loop Customer Service And Fulfilment Operations Chapter 16. Direct And Digital Marketing Metrics Chapter 17. Ethics And The Law

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