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Direct and Digital Marketing in Practice 3rd Edition eBook

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EBOOK FORMAT PDF Untuk pemesanan bisa langsung CHAT atau MAKE OFFER Ebook di kirim via Email --------------------------------------------------------------------- Direct and Digital Marketing in Practice, 3rd Edition Table of Contents Section One: The New Marketing Landscape Chapter 1. Direct And Digital Marketing Today Chapter 2. The Online Revolution Section Two: Gaining Customer Insight Chapter 3. Collecting Customer Information Chapter 4. Using Your Information Chapter 5. The Marketing Database Section Three: Customer Centric Planning Chapter 6. Developing The Strategic Plan Chapter 7. Integrated Marketing Communications – Brand Management In The Digital Age Chapter 8. Managing The Customer Journey From Acquisition To Relationship Section Four: Integrated Marketing Communications Chapter 9. Campaign Planning Chapter 10. Planning Offline Media Chapter 11. Planning Digital Media Chapter 12. Developing Compelling Propositions Section Five: Implementation and analysis Chapter 13. Producing Effective Creative Work Chapter 14. The Power Of Testing Chapter 15. Closing The Loop – Customer Service And Fulfilment Operations Chapter 16. Direct And Digital Marketing Metrics Chapter 17. Ethics And The Law

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